Can't anybody here play this game?


I really shouldn't point out when the opposition is making big mistakes, but I will anyway. Tom Adelson, Brad Henry's Secretary of Health, and a Democrat candidate for Senate District 33, seems like a thoughtful guy, even if he is to the left of most Oklahomans. He has some lovely glossy campaign brochures. But it's been interesting to watch his well-financed campaign mess up a couple of fundamentals.

The first was the yard signs. The most important thing on a yard sign is the candidate's last name. You want to emblazon it in the visual memory of every voter, so he'll remember it when he goes to vote. Tom Adelson's signs are elegant, green and gold on white (two colors is pricey), with a capital dome dominating the sign. But his last name is tiny, especially on the standard sized yard signs. You could be forgiven for thinking that these signs were advertising yet another roofing company.

The second slip is the campaign's contact list of likely primary voters. We've received two calls from the campaign asking for our support. Not only do we not have any Democrats in our house, we don't even live in Senate District 33. Our phone number has been ours for over 10 years, so it's unlikely they called us thinking they were reaching a Democrat in the district who recently had that number. As people move (often without re-registering at the new address) and change phone numbers, a certain amount of errors are to be expected, but I can't think how this one would have been made unless something was really messed up, which could mean that a lot of Adelson's huge pot of money has been spent getting his message to people who can't vote for him.

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This page contains a single entry by Michael Bates published on July 14, 2004 11:42 PM.

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