A cornucopia of campaign ads

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The latest advertiser on BatesLine is a website (gopsenators.com) run by the National Republican Senatorial Committee, and they appear to have video of every TV commercial being run by a Republican candidate for senator in the 18 states (of 33 with races) that the NRSC is targeting. (Florida, New York, and Massachusetts aren't among them.)

It's interesting to see the different approaches being used across the country.

In Rhode Island, Lincoln Chafee, the RINO that the RNC and NRSC propped up against a conservative primary challenger, is running on a platform of opposition to the war in Iraq, pork barrel for Rhode Island, and embryonic stem cell research. (Polls show he's losing, by the way. The voters of Providence Plantation evidently prefer a real liberal Democrat to one with an R after his name.)

In Maryland, Michael Steele is running as an agent of change: "Ready for change? Ready for Steele." In this long-form video he sets out his proposals for lobbying reform (no gifts at all, four-year wait before a congressman or staffer can become a lobbyist), and we hear excerpts from several speeches as he talks about his background and his stands on various issues, and comments from supporters. As you'd expect in a blue state, the word "Republican" never comes up, and he says he wants to be a bridge between the parties. Blocky metallic lettering and the sound of lug nuts being driven help the viewer to remember the name Steele.

Here's a negative Steele ad against Democrat Ben Cardin, in which Cardin's statements that he stood up to various interest groups are split by text showing how much campaign money he took from each. The message: Cardin won't change Washington; he'll fit right in. And here's Steele's reply to attacks from Cardin, delivered with a light touch, using garbage cans as a prop to remind voters that Cardin staffers pled guilty to hacking into Steele's financial records.

This NRSC ad, from Tennessee, is just video of Congressman Harold Ford Jr., the Democratic nominee, crashing a press conference by the Republican nominee, Chattanooga mayor Bob Corker. And here's a clever one, featuring "man-on-the-street" (all right, "actor-on-the-street") comments about Ford's upbringing in Washington DC as a congressman's son, his lack of connection with Tennessee, and his lack of experience outside of politics.

For students of campaigns and elections, this is pretty interesting stuff. Please click on the ad to your right, and check it out for yourself.

UPDATE: Here's the Tennessee Senate ad that everyone has been talking about; it's an RNC ad, not from the NRSC or Corker's campaign. It's a funny use of man-on-the-street (funnier than the one above) to contrast Ford's congressional record with the views of Tennessee voters. Not that I'm obliged to provide equal time, but here's a Ford ad attacking Corker for being wealthy.

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This page contains a single entry by Michael Bates published on October 26, 2006 11:25 PM.

The much lesser of two evils was the previous entry in this blog.

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