Another way the web is changing the way products are sold: Matt Galloway doesn't care for Microsoft's name for its new version of Windows. The problem is that the name "vista" is so generic, it makes it difficult to use analytical tools like BlogPulse to track web interest in the product. Matt notes that Microsoft benefits from its unique corporate name but tends to give its products generic names, while Apple has a generic corporate name but unique product names.

Matt also has some interesting things to say about word-of-mouth marketing and how traditional marketeers still don't get it.