I had the same reaction as Dave Schuttler when I saw the new News Talk 740 KRMG billboard. Are these three notorious figures endorsing KRMG's news coverage?

Or are they going to be the new afternoon drive-time team? Osama bin Ladin news and comment: "Hello, Americans, this is Osama bin Ladin. Stand by... to die!". Kim Jong-Il with traffic and weather on the 7s: "Forecast for tonight: The Democratic Republic of Korea will rain death and destruction on you capitalist running dogs. Right now -- it's sunny and a remarkable 74 degrees."* Saddam "Scoop" Hussein with sports: "The Sooners are regrouping after their opening loss to Texas Tech. If it were up to me, I'd have them all shot."

It's a strange way to market the station, especially since none of these three are at the forefront of the news at the moment. In a way, it's commendable that the station would do this -- we could all use a reminder that there are evildoers who seek to destroy our way of life.

Still, from a marketing perspective, it might have been better to use photos of Joe, Denver, and Rick.

(* In the days before digital radio tuners, KRMG was not "740" but "74," as in "KRMG -- 74 Karat Gold!" There was a particular phrase they used when the temperature was 74. I think it was, "It's a remarkable 74 degrees," but that doesn't sound quite right. Anyone else remember?)