How Mark Burnett Resurrected Donald Trump as an Icon of American Success | The New Yorker

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https://www.newyorker.com/magazine/2019/01/07/how-mark-burnett-resurrected-donald-trump-as-an-icon-of-american-success?fbclid=IwAR33Q3fSZFN4An2ji4FszsN-b5CgspjXF9nfG3mXao8WzpSuUC3FalH45GA

Fascinating glimpse into reality television and the re-creation of Donald Trump

'"The Apprentice" was built around a weekly series of business challenges. At the end of each episode, Trump determined which competitor should be "fired." But, as ["The Apprentice " Seasons 1-6 editor Jonathon] Braun explained, Trump was frequently unprepared for these sessions, with little grasp of who had performed well. Sometimes a candidate distinguished herself during the contest only to get fired, on a whim, by Trump. When this happened, Braun said, the editors were often obliged to "reverse engineer" the episode, scouring hundreds of hours of footage to emphasize the few moments when the exemplary candidate might have slipped up, in an attempt to assemble an artificial version of history in which Trump's shoot-from-the-hip decision made sense. During the making of "The Apprentice," Burnett conceded that the stories were constructed in this way, saying, "We know each week who has been fired, and, therefore, you're editing in reverse." Braun noted that President Trump's staff seems to have been similarly forced to learn the art of retroactive narrative construction, adding, "I find it strangely validating to hear that they're doing the same thing in the White House."'

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