Australian polling is broken: here's how to fix it

"Australian polling is broken: here's how to fix itThe last 50 or 60 Newspolls showed Labor comfortably ahead. What if, in reality, Labor was at best level pegging or even behind? How has this affected our political commentary and political behaviour? Did polling create a parallel universe where all the activity of the past few years, especially the leadership coups and prime ministerial changes, were based on illusions, phantoms of public opinion that did not exist?

"The consequences for our political system is bad enough but when one considers the millions of person-hours the pundits, broadcasters, journos and the average punter have spent analysing a situation that may not have even existed - it's a frightening thought to contemplate."