Gen Z is engineering an analog future -- and it's at least a $5 billion opportunity | Fortune

Gen Z is engineering an analog future -- and it's at least a $5 billion opportunity | Fortune

"My conversations with 13- to 25-year-olds revealed the core tension: a longing for a past when they were tech-free and owned their own attention.

"'I am nostalgic for a time when I was present, when my generation was between 5 and 10, when we were still doing things in the real world,' shared 19-year-old Nancy, a university student in London, 'I don't remember what I watched yesterday on TikTok, but I remember what I did years ago when I didn't have a phone.'...

"That pushback against the perceived digital prison is now a market. Analog and 'pre-smartphone' experiences -- digital detox cabins, phone-free clubs, dumb phones -- are scaling fast. Unplugged, the UK's first digital-detox cabin company, has expanded from a handful of locations in 2020 to over 50 in 2026."